The number of smokers has fallen by 1.7 per cent in the region over the past four years, latest figures reveal.
Now less than a fifth (18 per cent) of adults in the East Midlands smoke, a trend mirrored across the country.
The national smoking rate is now down to 16.9 per cent of all adults in England, and sales of cigarettes plummeting by 20 per cent in the past two years, according to market research experts Nielsen.
Now local people who are still smokers are being urged to take part in Stoptober – the mass quitting challenge from Public Health England starting on October 1.
Last year, out of the 2.5 million smokers who made a quit attempt, 500,000 people (20%) were successful.
This success rate reflects the high number of people using quitting aids.
In 2015, just over a million people used an e-cigarette in a quit attempt while around 700,000 used a licensed nicotine replacement product.
People who get help from a local stop smoking service are four times more likely to quit than those who go it alone.
In 2015-16, more than 15,000 people in the East Midlands used their local stop smoking service to quit for good.
Advice is also available from the Stoptober website at www.nhs.uk/oneyou/stoptober